Fashion tourism

Fashion tourism is a niche market segment evolved out of three major sectors: Creative Tourism, Cultural Tourism and Shopping Tourism.

Fashion Tourism can be defined as “the interaction between Destination Marketing Organizations (DMOs), trade associations, tourism suppliers and host communities, with people travelling to and visiting a particular place for business or leisure to enjoy, experiment, discover, study, trade, communicate about and consume fashion.”

All over the world today cities are increasingly using the cultural industries for the development of tourism and other industries to boost their economic fortune and to position themselves in the global market. There is often no need for cities to specialize in any new activity but rather to diversify their economy and it is in this context that fashion tourism has been adopted and promoted in many cities. See examples for Antwerp, London, and Tokyo.

Fashion is a global industry and many capital cities have press-grabbing trade activity at least twice a year, e.g. London through its London Fashion Week, and this is often the starting point for many DMOs to take fashion seriously as a new anchor for their tourism industry and visitor economy. They are consciously pushing fashion week trade events into the public eye to raise their city’s fashionable credentials and encourage visitors to consider travel to their city.

Gileboom ecolodge and the people living in the village Qasem-Abad with the cooperation of Gardeshgaranpaydar Institute of Tourism and the presentation of Novin Fanavaran Group entertained the fashion tourists nationwide for five days for the first time. Thirty people participated in the workshops, and the latest techniques of design and sewing patterns of the world were used to make the Chadorshab textile – the noble textile of Qasem-Abad conspicuous in combination with clothing and manteau.

Ref: Wikipedia

Chadorshab Motifs on Manteau

نقش چادرشب بر مانتو

A good feeling is the same; the patterns of chadorshab on manteau, clothes and vests. A motif becomes brilliant; it is like Rudaki’s poems on the tongue of Homayoun. The position of both would be slightly faint as long as it flies with singing.

I wish that day comes; it is not far off the day when art is for art; when we wrote that it is a time to reveal these unaffected motifs anywhere; curtains of homes, flags of climbers; a dress for any time, not just for celebrations and happiness. This is not a big request for Qasem Abad.

Now, we have taken the collaboration of Doosti and Mehrabadi as a good omen. It is a good and auspicious sign, and blessed are the tourists and guests who showed or show respect to us.

Come the same it may!

Rainwater Harvesting

مخزن 500 لیتری جمع آوری آب باران

Rainwater harvesting is an ancient technique enjoying a revival in popularity due to the inherent quality of rainwater and interest in reducing consumption of treated water.

Rainwater is valued for its purity and softness. It has a nearly neutral PH and is free from disinfection by-products, salts, minerals, and other natural and man-made contaminants. Plants thrive under irrigation with stored rainwater.

Appliances last longer when free from the corrosive or scale affects of hard water. Users with potable systems prefer the Superior taste and cleansing properties of rainwater.

Archaeological evidence attests to the capture of rainwater as far back as 4,000 years ago, and the concept of rainwater harvesting in China may date back 6,000 years.

Ruins of cisterns built as early as 2000 B.C. for storing runoff from hillsides for agricultural and domestic purpose are still standing in Israel (Gould and Nissen-Pettersen, 1999).

Gileboom, as an ecolodge, started to establish rainwater harvesting systems in its yard.

A guest from Portugal and two cyclist from Mazandaran and Tehran province helped us first to dig a hole for 6000 liters tank.

It is important that ecolodges in Iran have this system in their task list.

Eco Kolbe

Eco Kolbe

Eco Kolbe is a cottage made of mud and wood in the yard of Gileboom, which has been built in the architectural style of 50 years ago.

One European style toilet with bathroom (all private) is provided in eco Kolbe.

The cottage is equipped with a traditional fireplace and an electric heater (for very cold winter days) and a fan for summers.

Eco-Kolbe has capacity for 4 guests, including 3 traditional style beds and extra coverlet and mattress for the 4th guest.

Steps of renovating eco Kolbe is as follows:

Steps of renovating eco Kolbe

Steps of renovating eco Kolbe

Gileboom is an ecolodge in Gilan province which is located by the Caspian Sea (also called Khazar) and only 20 minutes away from the Hyrcanian jungle.

Ghasem Abad’s songs and music

Ghasem Abad’s songs and music are famous in Iran.

Ghasem Abadi dance is inspired by farming tasks performed during rice plantation, harvest, and tea harvesting. This dance is often performed in weddings and festivals.

This ceremony is held in local people’s house of Ghasem Abad village, Gileboom should obtain permission to take part in the ceremony.

Tree house, Konduj

Gileboom tree house | perfect stay for backpackers with tent and sleeping bag

Konduj is the warehouse of rice stems. The warehouse is located on four wooden and polygon pillars that are usually rounded down at the bottom. There are some round and thick woods like the wheels of a car, but solid and smooth, on the pillars. They are called ratter; a simple but excellent technique to fend a mouse.

The konduj of Gileboom is eighty-three years old and is now considered as the oldest construction of it. It was standing silent for a long time in a house next to the crossroad “Chale-Sara”. This konduj, with a four-sided roof, was filled of the tools for agriculture, as it used more heat from the sun. Radiation of heat from the ceiling into the konduj heated it. The wooden and thatched walls did not let the heat out. In this way, immature rice became ripe as well.

We were informed that some people wanted to destroy and sell it to a coal plant. There should be no hesitation, so we sat off. We numbered its components, separated and brought them with a pickup truck to Gileboom. It would be interesting if time went back and we would become a student for the konduj-maker.

We lubricated the usable woods frequently. In the first year, we raised the main pillars and columns up with the help of the village’s hero, Mr. Mojtaba. Then we covered them with thick linens so that the rain would not ruin them.

In the winter 2016, we implemented its ceiling – not as a four-sided ceiling but as a two-sided one – to keep it cooler and have enough space to stand. We just used the titled woods for the walls and covered the floor with the wooden boards, so that the air would draft well unlike the previous status.

Now it has turned into a tree house where kids can play and sometimes it is a place to sleep or a private room for guests.

Rice Doll (Warzamoshte)

ورزامشته

The Gilaks used to roll up the last harvested bundle of rice straw and hang it on one of the pillars in the terrace. They believed it would bless their rice fields.

The name of this rice bundle is warzamoshte, meaning the fist of rice straw which was harvested with the help of a cow.

Mrs. Houri decorates this bundle as a female doll with a golden skirt.

She is from Nahavand. This doll was originally made with wheat straws and its name was wheat doll. Houri has been living in Ghasem-Abad (eastern Guilan village) since many years and uses rice straws to make this doll, which is also called as the rice doll.

This doll has been produced in cooperation with the Puppet and Toy Museum of Kashan.

Mrs Houri and Warzamoshte

Mrs Houri and Warzamoshte

Vermicompost Worms

کرم کمپوست

From the outset, we knew red worms are abundant in the soil of Gileboom. These worms eat lots of things. What they create is as valuable as honey made by a honeybee. Like cattle manure, this has no seeds, so farmers and gardeners are not involved in pruning weeds.

Organic wastes, including vegetable residue, fruits and potato peels, papers and tissue papers, cartons and three leaves, are a good food for these worms.

The maximum efficacy of these worms is at a temperature between 16 and 22˚ C.

We dug some pits in the courtyards behind the house, pouring garbage into it and then dropping a layer of soil on it. We also use rice husks or straw and, of course, sea sand to cover the garbage. Rise husks and sands are needed to retain moisture and for better digestions of garbage in the digestive system of worms, respectively. The worms get good fertilizer for six months.

The fertilizers are poured onto trees. Compost is pale black and sometimes dark gray.

Merse – Konale Hiking

جنگل پیمایی مرسه به کناله

The duration of Merse – Konale Hiking is 4 hours. Driving in a car from Gileboom to Siahkalrood, after passing two metal bridges, we reach Merse village at the end of the asphalt road. This village is located by the Khoshke-Lat River. We will continue walking the dirt road for 10 minutes along Konale village. At the end of the village, we can see beautiful tea farms in the hillside and Khoshke-Lat River’s headwater. Continuing the tea farms we arrive at seasonal waterfalls over a slope in the jungle along a small valley. We’ll take a 30-minute hike from the waterfalls to the shepherd’s shelter where we can see a dazzling view of Somamus peak and Jordasht pristine forest.

Merse-Konale Hiking Trail Map

Merse-Konale Hiking Trail Map

 

For more information about Merse – Konale Hiking refer to download section.

Chale-Sara Hiking

چاله سرا

The duration of Chale-Sara Hiking is 3:30 hours. After crossing the lanes and viewing the tea and the orange farms, we reach the fresh water river (Siah-Lat). In the river we can see little fishes called Caspian vimba fish. After 1.5h of easy hiking with a light slope, we arrive at Chale-Sara. It is a flat place with wooden and mud cottages and an Imam-Zade (holy shrine) where local people come for their vow or special events.

Chale-Sara Hiking Trail Map

Chale-Sara Hiking Trail Map

 

For more information about Chale-Sara Hiking refer to download section.

Eisal-Koo Walking

ایسل کو

Moving towards the rice fields from Gileboom and passing a short narrow lane, we reach the Sal (water reservoir for rice planting). This place, known as Gishar Park, overlooks the rice paddies which extend all the way to the Caspian Sea. We continue walking along the water reservoirs to reach a sandy road. Tea and kiwi farms as well as a lagoon are located along this road. After a short walk we arrive at a plant nursery where hectares of ornamental plants are grown neatly by the owner. At the end of the road we reach the highway, head to the sandy beach and boating area via Sahel-2 road, Ahowan complex.

On the way back, we visit Nosrati Cafe and a Chadorshab weaving workshop on Ghasem Abad-e Sofla’s main entrance before returning to Gileboom, passing the lane next to the football field.

Eisal-Koo is a walking program. The route is 2Km and the duration needed is 2 hours.

Eisal-Koo Walking Trail Map

Eisal-Koo Walking Trail Map

 

For more information about Eisal-Koo walking refer to download section.

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