Gastronomy Tourism

گردشگری خوراک

Gastronomy is combination of two words. The word gastro is derived from the words “gastros” which means stomach and “gnomos” which means knowledge or law in Greek. Apart from gastronomy, the word culinary is a word used as a country or a places dishes, food, food preparation techniques and it refers to ingredients, foods that are prepared, beverages, production process, the activities.

The context of gastronomy is about the variety of food and beverages, the production, microbiology of food and drinks, the dietary, eating habits and, restaurant.

Until the 1970s–1980s, dining at three-star restaurants of France was considered as gastronomy tourism, but today it has shifted to experiencing different cultures (Santich, 2004). And in this new era, it is not only a food and beverage issue but also a where, how, when and why we eat and drink issue.

According to the Smith & Costello’s study (2009) food-focused tourists travel as couples, have higher education, spend more than other cultural tourists, stay longer and accommodate in hotels and, the main motivations for them are to have the opportunity for rest, relaxation, and personal indulgence. Similarly, Chaney & Ryan (2012) confirms that gastro-tourists have the experience and knowledge of experiencing the different cultures.

According to Boyne et al. (2003), there are four types of cuisine tourists. The Type I tourists are the ones in which gastronomy is crucial during their holidays and they look for gastronomic elements mostly local food. For Type II tourists gastronomy is also important but not as much as Type I tourists. They do appreciate gastronomic elements when it is presented to them. For Type III tourists gastronomy is not an important part of their holiday, however, they may attend gastronomic events during their holidays. Type IV tourists are not interested in gastronomic elements during their holiday.

Cuisine culture of Guilan is different from city to city and village to village. There are over than 300 foods recognized in this province. As desserts and appetizers are part of gastronomy tourism, choosing Rasht, the capital city of Guilan province, as UNESCO creative citiy of gastronomy is really smart and sophisticated. Not only foods of the village where is surrounding Gileboom inherit the taste and smell from Rasht cuisines, but also this region has its own cuisines.

Omigo is frying beans for Baghala-Ghatogh (Bean Stew)

Omigo, Japanese girl traveled to learn how to cook local foods

Eco lodges serve their guests with local cuisines, desserts, appetizers and eating / drinking habits so they are known as gastronomy tourism destinations. Gileboom makes 13 different foods of eastern part of Guilan, eight kinds of jams, three local cookies, herbal teas, and beverages in each season.

Jams including: Orange blossom, Sour orange blossom, Raspberry, Orange, Kiwi fruit, Fig, Wild medlar, known as Anbu, and Quince.

Orange blossom and Raspberry jams for breakfast

Orange blossom and Raspberry jams for breakfast

Local Cookies: Aab dandun (the cookie gets watered down when as you put in your mouth), Mein-Por (The middle of it is filled), and Keshta.

Ready to put on table

Ready to put on table

Gileboom’s authentic Guilani food tablecloth

Gileboom’s authentic Guilani food tablecloth

Local Foods Recipes

Foods Recipes

You may find Persian Food Tour in Tehran province as the team who hold gastronomy tours there.

Ref: Gastronomy  Tourism,  Motivations  and  Destinations BerrinGUZEL  ,  Müge  APAYDIN

Fashion tourism

Fashion tourism is a niche market segment evolved out of three major sectors: Creative Tourism, Cultural Tourism and Shopping Tourism.

Fashion Tourism can be defined as “the interaction between Destination Marketing Organizations (DMOs), trade associations, tourism suppliers and host communities, with people travelling to and visiting a particular place for business or leisure to enjoy, experiment, discover, study, trade, communicate about and consume fashion.”

All over the world today cities are increasingly using the cultural industries for the development of tourism and other industries to boost their economic fortune and to position themselves in the global market. There is often no need for cities to specialize in any new activity but rather to diversify their economy and it is in this context that fashion tourism has been adopted and promoted in many cities. See examples for Antwerp, London, and Tokyo.

Fashion is a global industry and many capital cities have press-grabbing trade activity at least twice a year, e.g. London through its London Fashion Week, and this is often the starting point for many DMOs to take fashion seriously as a new anchor for their tourism industry and visitor economy. They are consciously pushing fashion week trade events into the public eye to raise their city’s fashionable credentials and encourage visitors to consider travel to their city.

Gileboom ecolodge and the people living in the village Qasem-Abad with the cooperation of Gardeshgaranpaydar Institute of Tourism and the presentation of Novin Fanavaran Group entertained the fashion tourists nationwide for five days for the first time. Thirty people participated in the workshops, and the latest techniques of design and sewing patterns of the world were used to make the Chadorshab textile – the noble textile of Qasem-Abad conspicuous in combination with clothing and manteau.

Ref: Wikipedia

Chadorshab Motifs on Manteau

نقش چادرشب بر مانتو

A good feeling is the same; the patterns of chadorshab on manteau, clothes and vests. A motif becomes brilliant; it is like Rudaki’s poems on the tongue of Homayoun. The position of both would be slightly faint as long as it flies with singing.

I wish that day comes; it is not far off the day when art is for art; when we wrote that it is a time to reveal these unaffected motifs anywhere; curtains of homes, flags of climbers; a dress for any time, not just for celebrations and happiness. This is not a big request for Qasem Abad.

Now, we have taken the collaboration of Doosti and Mehrabadi as a good omen. It is a good and auspicious sign, and blessed are the tourists and guests who showed or show respect to us.

Come the same it may!

Zero Waste Theory in eco-lodges

تئوری ضایعات صفر

The eco-lodges around the world are trying to not produce garbage. Preventing the entry of unrecoverable materials into the areas of eco-lodges is the first principle.

Another issue is that all consumables must be able to be recycled and reused. The people of Japan believe in a term called MOTTAINAI; a concept that helps defines the people of Japan and its industry.

Everything is a blessing from the Creator. We must be grateful and do not waste anything in vain. To waste everything is a crime.

In Gileboom, we have recycled 70% of dry waste, and all wet waste is recycled and converted to vermicompost or worm compost. Now, there is no other choice but to prevent the entry of unrecoverable waste.

All guests and travel agencies are kindly requested not to use disposable plastic containers or plastic bags as much as possible. And since there is only a glass melting plant in Rasht, drinks packed in glass bottles must not . . . . Sorry, many negative verbs were used! Be kind to nature.

Here are some examples of dry waste recycling in Gileboom:

  1. We used empty bottled for sealing and silencing in the corners of gables. You can put plastic bags in between them to make them more compact. For a better view, cover the vista with waste fabrics and boxes of eggs or clay (straw and mud).
  1. We replaced the bottles for diluted yogurt with metal containers. Each 4-liter container is equivalent to two plastic bottles. Consider that on the holidays and busy weekends of Gileboom, a maximum of ten bottles are consumed and this is a story for a week! Usually milk is also poured into a plastic bag. We have a container for milk as well.
Replacing Dough Plastic Bottle with Metal Container

Replacing Dough Plastic Bottle with Metal Container

3.Plastic linings are threaded and used in combination with straw and mud in order to insulate the walls.

Other samples of reusing inorganic waste:

Rainwater Harvesting

مخزن 500 لیتری جمع آوری آب باران

Rainwater harvesting is an ancient technique enjoying a revival in popularity due to the inherent quality of rainwater and interest in reducing consumption of treated water.

Rainwater is valued for its purity and softness. It has a nearly neutral PH and is free from disinfection by-products, salts, minerals, and other natural and man-made contaminants. Plants thrive under irrigation with stored rainwater.

Appliances last longer when free from the corrosive or scale affects of hard water. Users with potable systems prefer the Superior taste and cleansing properties of rainwater.

Archaeological evidence attests to the capture of rainwater as far back as 4,000 years ago, and the concept of rainwater harvesting in China may date back 6,000 years.

Ruins of cisterns built as early as 2000 B.C. for storing runoff from hillsides for agricultural and domestic purpose are still standing in Israel (Gould and Nissen-Pettersen, 1999).

Gileboom, as an ecolodge, started to establish rainwater harvesting systems in its yard.

A guest from Portugal and two cyclist from Mazandaran and Tehran province helped us first to dig a hole for 6000 liters tank.

It is important that ecolodges in Iran have this system in their task list.

Come on in!

We were still undecided about Gileboom’s slogan after two years of launching it …until Arash came. Sometimes it is hard to focus on something general, like a slogan, when you are neck-deep involved in the details of the work. So we thought of asking Arash to suggest a slogan for Gileboom. He pondered for a little while and then said: “How about Bia Pish, which in Gilaki means ‘come on in’. It would be like you are inviting the guests to come inside Gileboom and check it out for themselves.” Simple as that.

During the Safavid dynasty (1501-1736) and the reign of Shah Ismail, the Guilan territory was divided into two parts: Bia Pas, with Rasht as the capital, and Bia Pish, with Lahijan as the capital. Bia Pas was the term given to the lands to the west of Sefid-rud River while Bia Pish was used to refer to the eastern region.

So now, in addition to offering the sound of silence in Gileboom, which is loved by our guests, we shall tell them: Come on in!

Eco Kolbe

Eco Kolbe

Eco Kolbe is a cottage made of mud and wood in the yard of Gileboom, which has been built in the architectural style of 50 years ago.

One European style toilet with bathroom (all private) is provided in eco Kolbe.

The cottage is equipped with a traditional fireplace and an electric heater (for very cold winter days) and a fan for summers.

Eco-Kolbe has capacity for 4 guests, including 3 traditional style beds and extra coverlet and mattress for the 4th guest.

Steps of renovating eco Kolbe is as follows:

Steps of renovating eco Kolbe

Steps of renovating eco Kolbe

Gileboom is an ecolodge in Gilan province which is located by the Caspian Sea (also called Khazar) and only 20 minutes away from the Hyrcanian jungle.

Ghasem Abad’s songs and music

Ghasem Abad’s songs and music are famous in Iran.

Ghasem Abadi dance is inspired by farming tasks performed during rice plantation, harvest, and tea harvesting. This dance is often performed in weddings and festivals.

This ceremony is held in local people’s house of Ghasem Abad village, Gileboom should obtain permission to take part in the ceremony.

Tree house, Konduj

Gileboom tree house | perfect stay for backpackers with tent and sleeping bag

Konduj is the warehouse of rice stems. The warehouse is located on four wooden and polygon pillars that are usually rounded down at the bottom. There are some round and thick woods like the wheels of a car, but solid and smooth, on the pillars. They are called ratter; a simple but excellent technique to fend a mouse.

The konduj of Gileboom is eighty-three years old and is now considered as the oldest construction of it. It was standing silent for a long time in a house next to the crossroad “Chale-Sara”. This konduj, with a four-sided roof, was filled of the tools for agriculture, as it used more heat from the sun. Radiation of heat from the ceiling into the konduj heated it. The wooden and thatched walls did not let the heat out. In this way, immature rice became ripe as well.

We were informed that some people wanted to destroy and sell it to a coal plant. There should be no hesitation, so we sat off. We numbered its components, separated and brought them with a pickup truck to Gileboom. It would be interesting if time went back and we would become a student for the konduj-maker.

We lubricated the usable woods frequently. In the first year, we raised the main pillars and columns up with the help of the village’s hero, Mr. Mojtaba. Then we covered them with thick linens so that the rain would not ruin them.

In the winter 2016, we implemented its ceiling – not as a four-sided ceiling but as a two-sided one – to keep it cooler and have enough space to stand. We just used the titled woods for the walls and covered the floor with the wooden boards, so that the air would draft well unlike the previous status.

Now it has turned into a tree house where kids can play and sometimes it is a place to sleep or a private room for guests.

Rice Doll (Warzamoshte)

ورزامشته

The Gilaks used to roll up the last harvested bundle of rice straw and hang it on one of the pillars in the terrace. They believed it would bless their rice fields.

The name of this rice bundle is warzamoshte, meaning the fist of rice straw which was harvested with the help of a cow.

Mrs. Houri decorates this bundle as a female doll with a golden skirt.

She is from Nahavand. This doll was originally made with wheat straws and its name was wheat doll. Houri has been living in Ghasem-Abad (eastern Guilan village) since many years and uses rice straws to make this doll, which is also called as the rice doll.

This doll has been produced in cooperation with the Puppet and Toy Museum of Kashan.

Mrs Houri and Warzamoshte

Mrs Houri and Warzamoshte

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