Fashion tourism

Fashion tourism is a niche market segment evolved out of three major sectors: Creative Tourism, Cultural Tourism and Shopping Tourism.

Fashion Tourism can be defined as “the interaction between Destination Marketing Organizations (DMOs), trade associations, tourism suppliers and host communities, with people travelling to and visiting a particular place for business or leisure to enjoy, experiment, discover, study, trade, communicate about and consume fashion.”

All over the world today cities are increasingly using the cultural industries for the development of tourism and other industries to boost their economic fortune and to position themselves in the global market. There is often no need for cities to specialize in any new activity but rather to diversify their economy and it is in this context that fashion tourism has been adopted and promoted in many cities. See examples for Antwerp, London, and Tokyo.

Fashion is a global industry and many capital cities have press-grabbing trade activity at least twice a year, e.g. London through its London Fashion Week, and this is often the starting point for many DMOs to take fashion seriously as a new anchor for their tourism industry and visitor economy. They are consciously pushing fashion week trade events into the public eye to raise their city’s fashionable credentials and encourage visitors to consider travel to their city.

Gileboom ecolodge and the people living in the village Qasem-Abad with the cooperation of Gardeshgaranpaydar Institute of Tourism and the presentation of Novin Fanavaran Group entertained the fashion tourists nationwide for five days for the first time. Thirty people participated in the workshops, and the latest techniques of design and sewing patterns of the world were used to make the Chadorshab textile – the noble textile of Qasem-Abad conspicuous in combination with clothing and manteau.

Ref: Wikipedia

Eco Kolbe

Eco Kolbe

Eco Kolbe is a cottage made of mud and wood in the yard of Gileboom, which has been built in the architectural style of 50 years ago.

One European style toilet with bathroom (all private) is provided in eco Kolbe.

The cottage is equipped with a traditional fireplace and an electric heater (for very cold winter days) and a fan for summers.

Eco-Kolbe has capacity for 4 guests, including 3 traditional style beds and extra coverlet and mattress for the 4th guest.

Steps of renovating eco Kolbe is as follows:

Steps of renovating eco Kolbe

Steps of renovating eco Kolbe

Gileboom is an ecolodge in Gilan province which is located by the Caspian Sea (also called Khazar) and only 20 minutes away from the Hyrcanian jungle.

Ghasem Abad’s songs and music

Ghasem Abad’s songs and music are famous in Iran.

Ghasem Abadi dance is inspired by farming tasks performed during rice plantation, harvest, and tea harvesting. This dance is often performed in weddings and festivals.

This ceremony is held in local people’s house of Ghasem Abad village, Gileboom should obtain permission to take part in the ceremony.

Tree house, Konduj

Gileboom tree house | perfect stay for backpackers with tent and sleeping bag

Konduj is the warehouse of rice stems. The warehouse is located on four wooden and polygon pillars that are usually rounded down at the bottom. There are some round and thick woods like the wheels of a car, but solid and smooth, on the pillars. They are called ratter; a simple but excellent technique to fend a mouse.

The konduj of Gileboom is eighty-three years old and is now considered as the oldest construction of it. It was standing silent for a long time in a house next to the crossroad “Chale-Sara”. This konduj, with a four-sided roof, was filled of the tools for agriculture, as it used more heat from the sun. Radiation of heat from the ceiling into the konduj heated it. The wooden and thatched walls did not let the heat out. In this way, immature rice became ripe as well.

We were informed that some people wanted to destroy and sell it to a coal plant. There should be no hesitation, so we sat off. We numbered its components, separated and brought them with a pickup truck to Gileboom. It would be interesting if time went back and we would become a student for the konduj-maker.

We lubricated the usable woods frequently. In the first year, we raised the main pillars and columns up with the help of the village’s hero, Mr. Mojtaba. Then we covered them with thick linens so that the rain would not ruin them.

In the winter 2016, we implemented its ceiling – not as a four-sided ceiling but as a two-sided one – to keep it cooler and have enough space to stand. We just used the titled woods for the walls and covered the floor with the wooden boards, so that the air would draft well unlike the previous status.

Now it has turned into a tree house where kids can play and sometimes it is a place to sleep or a private room for guests.

Observing Fishing Activities

Observing Fishing Activities in Ghasem-Abad’s beach

You can observe the process of catching the Caspian White Fish in Ghasem-Abad’s beach from April to October. The nearest beach is located across the main road from Gileboom, next to Ahovan Complex. About 50 meters ahead of the two horse statues on the road, there is a narrow path which leads to the beach.

The duration of this program is 1 hour.

Fishing starts at 6 a.m. in the morning. Spreading the fishing net in the sea and pulling it takes about 1.5 to 2 hours. Several boats work along the net while groups of uniformed fishermen and two tractors manage the work from the shore. The tractors have rotaries which pull the main rope. The ropes are tied to each other at uniform distances and are untied one-by-one after reaching the rotary. You should be patient to see the volume of fishes caught, unless you arrive right after the net has been pulled out. The catch is stored in special baskets and sent immediately to a refrigerated storage. No fishes are sold in the beach. The soothing sound of sea waves, shaking boats and flying seagulls, occasional complaints by fishermen of their low catch and getting lost in the crowd that comes to stare at the fishes are all that remain.

Kiwi Fruit Picking 

Kiwi Fruit Picking 

Goal: Harvesting kiwi fruits and storing them in baskets and boxes

Best time: October. This time may vary depending on the weather and market rates.

The program:

People are divided into two to three-member teams; the farmer gives pruning shears and baskets to the head of each team. The farmer explains about the kiwi plant and methods of caring, pruning and picking kiwifruit. Finally, the teams engage in picking the fruits and storing them in boxes. Duration of the program is one hour. The guests can eat as well as take home some of the fruits they pick.

Vermicompost Worms

کرم کمپوست

From the outset, we knew red worms are abundant in the soil of Gileboom. These worms eat lots of things. What they create is as valuable as honey made by a honeybee. Like cattle manure, this has no seeds, so farmers and gardeners are not involved in pruning weeds.

Organic wastes, including vegetable residue, fruits and potato peels, papers and tissue papers, cartons and three leaves, are a good food for these worms.

The maximum efficacy of these worms is at a temperature between 16 and 22˚ C.

We dug some pits in the courtyards behind the house, pouring garbage into it and then dropping a layer of soil on it. We also use rice husks or straw and, of course, sea sand to cover the garbage. Rise husks and sands are needed to retain moisture and for better digestions of garbage in the digestive system of worms, respectively. The worms get good fertilizer for six months.

The fertilizers are poured onto trees. Compost is pale black and sometimes dark gray.

Chadorshab Weaving

Chadorshab Weaving

Goal: In this workshop, the participants learn about Chadorshab weaving techniques, designs and motifs, and the weaving machine known as Pachal.

The Program:

The master Chadorshab weaver explains about the weaving techniques while simultaneously demonstrating them on the Pachal machine. She also explains about the textile weaving motifs and their interpretations.

Required Tools and Raw Materials:

Threads as the raw material, Pachal machine and its parts.

Designs, Motifs and Their Philosophy:

Chadorshab patterns often include sea-flower or carpet-flower, chehel-cheragh (chandelier), tree, comb, sea-wave reflection or light from the sea.

Chadorshab Products:

Floor mat, blanket, tablecloth, chair cover, curtain, dress, wedding podium decoration, wearing around the waist, table runner, bedspread and in small pieces used for making handbags and purses, dolls, pencil cases, etc.

Chale-Sara Hiking

چاله سرا

The duration of Chale-Sara Hiking is 3:30 hours. After crossing the lanes and viewing the tea and the orange farms, we reach the fresh water river (Siah-Lat). In the river we can see little fishes called Caspian vimba fish. After 1.5h of easy hiking with a light slope, we arrive at Chale-Sara. It is a flat place with wooden and mud cottages and an Imam-Zade (holy shrine) where local people come for their vow or special events.

Chale-Sara Hiking Trail Map

Chale-Sara Hiking Trail Map

 

For more information about Chale-Sara Hiking refer to download section.

Manual Tea Processing

تهیه چای دستی

Goal: Learning about the tea plant and Manual-processing of tea leaves

Best time: From May to November

Training process:

Manual preparation of black tea is practiced in Gileboom’s tea garden. After learning about the tea plant, the process of picking the tea leaves, sorting, washing and rubbing or rolling them are explained.

Guests do every step of tea processing in teamwork with help from the instructor. After fermenting and drying the rolled tea leaves, the prepared tea is brewed and served to the guests.

Required tools and materials: Tea leaves, basket, strainer, big tray, gloves, cleaning cloth, oven

Products: Black tea and green tea

Tea Processing

Tea Processing

 

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