Fashion tourism

Fashion tourism is a niche market segment evolved out of three major sectors: Creative Tourism, Cultural Tourism and Shopping Tourism.

Fashion Tourism can be defined as “the interaction between Destination Marketing Organizations (DMOs), trade associations, tourism suppliers and host communities, with people travelling to and visiting a particular place for business or leisure to enjoy, experiment, discover, study, trade, communicate about and consume fashion.”

All over the world today cities are increasingly using the cultural industries for the development of tourism and other industries to boost their economic fortune and to position themselves in the global market. There is often no need for cities to specialize in any new activity but rather to diversify their economy and it is in this context that fashion tourism has been adopted and promoted in many cities. See examples for Antwerp, London, and Tokyo.

Fashion is a global industry and many capital cities have press-grabbing trade activity at least twice a year, e.g. London through its London Fashion Week, and this is often the starting point for many DMOs to take fashion seriously as a new anchor for their tourism industry and visitor economy. They are consciously pushing fashion week trade events into the public eye to raise their city’s fashionable credentials and encourage visitors to consider travel to their city.

Gileboom ecolodge and the people living in the village Qasem-Abad with the cooperation of Gardeshgaranpaydar Institute of Tourism and the presentation of Novin Fanavaran Group entertained the fashion tourists nationwide for five days for the first time. Thirty people participated in the workshops, and the latest techniques of design and sewing patterns of the world were used to make the Chadorshab textile – the noble textile of Qasem-Abad conspicuous in combination with clothing and manteau.

Ref: Wikipedia

Chadorshab Motifs on Manteau

نقش چادرشب بر مانتو

A good feeling is the same; the patterns of chadorshab on manteau, clothes and vests. A motif becomes brilliant; it is like Rudaki’s poems on the tongue of Homayoun. The position of both would be slightly faint as long as it flies with singing.

I wish that day comes; it is not far off the day when art is for art; when we wrote that it is a time to reveal these unaffected motifs anywhere; curtains of homes, flags of climbers; a dress for any time, not just for celebrations and happiness. This is not a big request for Qasem Abad.

Now, we have taken the collaboration of Doosti and Mehrabadi as a good omen. It is a good and auspicious sign, and blessed are the tourists and guests who showed or show respect to us.

Come the same it may!

Zero Waste Theory in eco-lodges

تئوری ضایعات صفر

The eco-lodges around the world are trying to not produce garbage. Preventing the entry of unrecoverable materials into the areas of eco-lodges is the first principle.

Another issue is that all consumables must be able to be recycled and reused. The people of Japan believe in a term called MOTTAINAI; a concept that helps defines the people of Japan and its industry.

Everything is a blessing from the Creator. We must be grateful and do not waste anything in vain. To waste everything is a crime.

In Gileboom, we have recycled 70% of dry waste, and all wet waste is recycled and converted to vermicompost or worm compost. Now, there is no other choice but to prevent the entry of unrecoverable waste.

All guests and travel agencies are kindly requested not to use disposable plastic containers or plastic bags as much as possible. And since there is only a glass melting plant in Rasht, drinks packed in glass bottles must not . . . . Sorry, many negative verbs were used! Be kind to nature.

Here are some examples of dry waste recycling in Gileboom:

  1. We used empty bottled for sealing and silencing in the corners of gables. You can put plastic bags in between them to make them more compact. For a better view, cover the vista with waste fabrics and boxes of eggs or clay (straw and mud).
  1. We replaced the bottles for diluted yogurt with metal containers. Each 4-liter container is equivalent to two plastic bottles. Consider that on the holidays and busy weekends of Gileboom, a maximum of ten bottles are consumed and this is a story for a week! Usually milk is also poured into a plastic bag. We have a container for milk as well.
Replacing Dough Plastic Bottle with Metal Container

Replacing Dough Plastic Bottle with Metal Container

3.Plastic linings are threaded and used in combination with straw and mud in order to insulate the walls.

Other samples of reusing inorganic waste:

Rainwater Harvesting

مخزن 500 لیتری جمع آوری آب باران

Rainwater harvesting is an ancient technique enjoying a revival in popularity due to the inherent quality of rainwater and interest in reducing consumption of treated water.

Rainwater is valued for its purity and softness. It has a nearly neutral PH and is free from disinfection by-products, salts, minerals, and other natural and man-made contaminants. Plants thrive under irrigation with stored rainwater.

Appliances last longer when free from the corrosive or scale affects of hard water. Users with potable systems prefer the Superior taste and cleansing properties of rainwater.

Archaeological evidence attests to the capture of rainwater as far back as 4,000 years ago, and the concept of rainwater harvesting in China may date back 6,000 years.

Ruins of cisterns built as early as 2000 B.C. for storing runoff from hillsides for agricultural and domestic purpose are still standing in Israel (Gould and Nissen-Pettersen, 1999).

Gileboom, as an ecolodge, started to establish rainwater harvesting systems in its yard.

A guest from Portugal and two cyclist from Mazandaran and Tehran province helped us first to dig a hole for 6000 liters tank.

It is important that ecolodges in Iran have this system in their task list.

Eco Kolbe

Eco Kolbe

Eco Kolbe is a cottage made of mud and wood in the yard of Gileboom, which has been built in the architectural style of 50 years ago.

One European style toilet with bathroom (all private) is provided in eco Kolbe.

The cottage is equipped with a traditional fireplace and an electric heater (for very cold winter days) and a fan for summers.

Eco-Kolbe has capacity for 4 guests, including 3 traditional style beds and extra coverlet and mattress for the 4th guest.

Steps of renovating eco Kolbe is as follows:

Steps of renovating eco Kolbe

Steps of renovating eco Kolbe

Gileboom is an ecolodge in Gilan province which is located by the Caspian Sea (also called Khazar) and only 20 minutes away from the Hyrcanian jungle.

Ghasem Abad’s songs and music

Ghasem Abad’s songs and music are famous in Iran.

Ghasem Abadi dance is inspired by farming tasks performed during rice plantation, harvest, and tea harvesting. This dance is often performed in weddings and festivals.

This ceremony is held in local people’s house of Ghasem Abad village, Gileboom should obtain permission to take part in the ceremony.

Merse – Konale Hiking

جنگل پیمایی مرسه به کناله

The duration of Merse – Konale Hiking is 4 hours. Driving in a car from Gileboom to Siahkalrood, after passing two metal bridges, we reach Merse village at the end of the asphalt road. This village is located by the Khoshke-Lat River. We will continue walking the dirt road for 10 minutes along Konale village. At the end of the village, we can see beautiful tea farms in the hillside and Khoshke-Lat River’s headwater. Continuing the tea farms we arrive at seasonal waterfalls over a slope in the jungle along a small valley. We’ll take a 30-minute hike from the waterfalls to the shepherd’s shelter where we can see a dazzling view of Somamus peak and Jordasht pristine forest.

Merse-Konale Hiking Trail Map

Merse-Konale Hiking Trail Map

 

For more information about Merse – Konale Hiking refer to download section.

Rice Transplanting

کرت ها بعد از نشاء برنج

Goal: Participating in transplantation of rice seedlings in Ghasem-Abad’s rice fields, individually or in groups

Best time: From May to mid-July. The time may vary depending on the weather.

The Program:

The participants put on farm boots and help transfer the rice seedlings from the nursery to the paddy field. An experience woman gives tips on how to separate the seedlings and hold them in one’s hands. The participants imitate the woman’s movements for manual transplantation. The aim is to transplant at least one section of the paddy field together.

Eisal-Koo Walking

ایسل کو

Moving towards the rice fields from Gileboom and passing a short narrow lane, we reach the Sal (water reservoir for rice planting). This place, known as Gishar Park, overlooks the rice paddies which extend all the way to the Caspian Sea. We continue walking along the water reservoirs to reach a sandy road. Tea and kiwi farms as well as a lagoon are located along this road. After a short walk we arrive at a plant nursery where hectares of ornamental plants are grown neatly by the owner. At the end of the road we reach the highway, head to the sandy beach and boating area via Sahel-2 road, Ahowan complex.

On the way back, we visit Nosrati Cafe and a Chadorshab weaving workshop on Ghasem Abad-e Sofla’s main entrance before returning to Gileboom, passing the lane next to the football field.

Eisal-Koo is a walking program. The route is 2Km and the duration needed is 2 hours.

Eisal-Koo Walking Trail Map

Eisal-Koo Walking Trail Map

 

For more information about Eisal-Koo walking refer to download section.

Manual Tea Processing

تهیه چای دستی

Goal: Learning about the tea plant and Manual-processing of tea leaves

Best time: From May to November

Training process:

Manual preparation of black tea is practiced in Gileboom’s tea garden. After learning about the tea plant, the process of picking the tea leaves, sorting, washing and rubbing or rolling them are explained.

Guests do every step of tea processing in teamwork with help from the instructor. After fermenting and drying the rolled tea leaves, the prepared tea is brewed and served to the guests.

Required tools and materials: Tea leaves, basket, strainer, big tray, gloves, cleaning cloth, oven

Products: Black tea and green tea

Tea Processing

Tea Processing

 

Mat Weaving

Goal: Learning how to weave a mat

The Program:

The guests in Gileboom get acquainted with three-curl- and four-curl-knitted mats and practice it. The method of weaving small ground mats will also be taught in group.

This work is done with the recycled fibers cut from plastic bottles. Then we go to a mat-weaving home workshop to become acquainted with the method of sewing, shaping and producing goods under the supervision of a tutor.

Required Tools and Raw Materials: Plastic tapes, jute twine, wooden handles

Different Types of Products: Tablecloths, baskets, hats, ground cloths, bags, pot baskets (baskets for pots), ropes

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